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Microsoft Advertising unveils interface redesign

Microsoft Advertising unveils interface redesign

The new user experience brings it in line with Google Ads. Microsoft Advertising is redesigning the interface to better align with the update Google Ads rolled out in full a year ago. What’s changing. The new user experience will feel familiar to Google Ads users. You...
Google Search Console adds auto-DNS verification

Google Search Console adds auto-DNS verification

Here is yet another, possibly faster, method to verify web sites in Google Search Console. Google announced that site owners can now verify their web sites with Google Search Console in a new way, auto-DNS verification. This works with a select number of domain name...
UPDATE: Google Ads New Keyword Preferences

UPDATE: Google Ads New Keyword Preferences

A look at the potential effect of same-meaning close variations for exact match, phrase match and broad match modifier on your keyword matching. With last week’s announcement that it will extend same-meaning close variants to phrase match and broad match modifier,...