Location targeting available in Google Smart Shopping campaigns
Smart Shopping campaigns are Google’s machine learning-driven campaigns for product ads. They automatically optimize ad delivery across Google’s properties. As a newer campaign type, there have been settings and reporting limitations that have kept many advertisers on...
Google Search Console adds auto-DNS verification
Here is yet another, possibly faster, method to verify web sites in Google Search Console. Google announced that site owners can now verify their web sites with Google Search Console in a new way, auto-DNS verification. This works with a select number of domain name...
UPDATE: Google Ads New Keyword Preferences
A look at the potential effect of same-meaning close variations for exact match, phrase match and broad match modifier on your keyword matching. With last week’s announcement that it will extend same-meaning close variants to phrase match and broad match modifier,...
