We always like to keep ahead of the game by being on the ball when it comes to industry changes, new trends and digital marketing news. We like to put it into layman’s terms keep our clients informed of important information and our knowledge, so why not take a moment to browse through our latest news articles.

Microsoft Advertising unveils interface redesign

The new user experience brings it in line with Google Ads. Microsoft Advertising is redesigning the interface to better align with the update Google Ads rolled out in full a year ago. What’s changing. The new user experience will feel familiar to Google Ads users. You...

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Google Search Console adds auto-DNS verification

Here is yet another, possibly faster, method to verify web sites in Google Search Console. Google announced that site owners can now verify their web sites with Google Search Console in a new way, auto-DNS verification. This works with a select number of domain name...

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UPDATE: Google Ads New Keyword Preferences

A look at the potential effect of same-meaning close variations for exact match, phrase match and broad match modifier on your keyword matching. With last week’s announcement that it will extend same-meaning close variants to phrase match and broad match modifier,...

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Facebook is Changing Its Ad Format Next Month

If  you're using Facebook for advertising, you should know about this update. Over on the Facebook Business blog, The Social Network has declared that - beginning from 19th of August - mobile News Feed ad promotions will be compacted so as to "match the look and feel...

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What Is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let...

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