BLOGS | AdvancedWebUK (AWUK)

Microsoft Advertising unveils interface redesign

by AWUK Team | Oct 24, 2019 | PPC

The new user experience brings it in line with Google Ads. Microsoft Advertising is redesigning the interface to better align with the update Google Ads rolled out in full a year ago. What’s changing. The new user experience will feel familiar to Google Ads users. You...

Location targeting available in Google Smart Shopping campaigns

by AWUK Team | Oct 15, 2019 | SEO

Smart Shopping campaigns are Google’s machine learning-driven campaigns for product ads. They automatically optimize ad delivery across Google’s properties. As a newer campaign type, there have been settings and reporting limitations that have kept many advertisers on...

Google Search Console adds auto-DNS verification

by AWUK Team | Sep 4, 2019 | SEO

Here is yet another, possibly faster, method to verify web sites in Google Search Console. Google announced that site owners can now verify their web sites with Google Search Console in a new way, auto-DNS verification. This works with a select number of domain name...

UPDATE: Google Ads New Keyword Preferences

by AWUK Team | Aug 13, 2019 | PPC

A look at the potential effect of same-meaning close variations for exact match, phrase match and broad match modifier on your keyword matching. With last week’s announcement that it will extend same-meaning close variants to phrase match and broad match modifier,...

New Tool Lets You Know Whenever Your Competitors Launch a Facebook Ad Campaign

by AWUK Team | Jul 29, 2019 | PPC, SOCIAL

The increase of social media and digital marketing platforms has given advertisers more choices than any time in recent memory to reach their very own audience, but also to track what their competitors are doing, and the procedures and techniques they're utilising to...

Facebook is Changing Its Ad Format Next Month

by AWUK Team | Jul 25, 2019 | PPC, SOCIAL

If you're using Facebook for advertising, you should know about this update. Over on the Facebook Business blog, The Social Network has declared that - beginning from 19th of August - mobile News Feed ad promotions will be compacted so as to "match the look and feel...

Google made 3,200 changes to search in the past year

by AWUK Team | Jul 23, 2019 | SEO

Try not to sit idle. As Google keeps on making changes, you should keep on putting resources into improving your website. Google rolled out more than 3,200 changes to its inquiry framework last year alone. That notice came out Monday in a Google blog entry on keeping...

Clients Who Pay More for SEO Services Report Higher Satisfaction Rates

by AWUK Team | Jul 3, 2019 | SEO

An examination discovers customers spending above average for SEO services are more likely to be satisfied than customers spending less. The average amount that small businesses in the UK spend on SEO services is £497.16 per month. According to the examination,...

LinkedIn Changes It’s Algorithm For Better News Feed.

by AWUK Team | Jun 30, 2019 | SOCIAL

Is it safe to say that you are tired of looking through your LinkedIn feed and discovering cat videos, inspirational statements, or fanciful tributes to business perfection that make you want to vomit? Try not to stress – the social network has got you secured....

What Is Social Media Marketing?

by AWUK Team | Jun 23, 2019 | SOCIAL

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let...