client case study



THE Client

CLIENT: Cargo Commercial operate air freight between the UK, Kenya and China.
INDUSTRY:  Shipping & Forwarding Agents

The Challenge

Cargo Commercial wanted to generate more leads for their UK to Kenya freight shipping business as they were not showing organically for any keywords prior to us working on their campaign. As a small business, they needed to diminish their overall cost per click, while still conveying a high volume of qualified leads to the website every month.

THE Solution


  • A full website audit was carried out to determine any errors or weakness on site.
  • Keyword Research and Competitor Analysis to discover patterns and behaviours.
  • Link building on highly relevant and authoritative websites.
  • On page optimisation to improve site content relevancy for keywords.
  • Google Ads PPC Setup:
    • 5 Campaigns with 16 Ad Groups
    • 291 Positive keywords (89 negative keywords)
    • 58 text ads
    • 8 Retargeting Banner Display Ads
  • Execute granular campaign focusing on location, ad schedule & manual CPC.
  • Decrease CPC by focusing on A/B testing text ad optimisation and quality scores.

The Results

Position 1

For “UK To Kenya Freight” + More


Increase in New Website Users


Increase in Lead Conversions


Reduction in Cost Per Click


Very good company. The AWUK team are engaging, deliver results and have provided advice and support beyond what they had to. I recommend their service.

Abdi Haji – Operation Manager


Here are a selection of some of the amazing companies we've partnered with to provide exceptional marketing and design services.


We've been delivering greatness with customer focused online solutions since 2009. Our teams work with enthusiasm and enjoy taking on new projects to help businesses grow. With continuous learning and purpose driven methodology, we excel at delivering significant solutions for small to medium sized business's and large enterprises.


It takes less than 60 seconds to fill in our quote form belowOnce you submit the form, one of our team will call you back to have a chat about your needs, so please provide the correct contact details so that we can call you back.

Please be assured we will never pass on or sell your personal details to any third party companies. *Denotes are mandatory fields.

Delivering Digital Marketing Solutions Since 2009.

AWUK (Advanced Web UK).
24-28 Bloomsbury Way,
London. WC1.
Tel: 0800 072 5331

AWUK (Advanced Web UK).
Downshire Pl, Harmony Street,
Belfast. BT2 7JQ.
Tel: 02890 979 031

AWUK (Advanced Web UK).
Delta House, West Nile Street,
Glasgow. G1 2NP.
Tel: 0800 072 5311