Client Case Study
Castles
Service: SEO / Social Marketing
Industry: Estate Agency, Property Sales & Lettings
The Client
Castles Estate Agency operates multiple offices throughout London and sought to significantly enhance their online presence and lead generation.
The Challenge
Their primary objectives included:
- Securing a first-page position on Google for key estate agent service-related terms, as they had no visibility for these keywords prior to our collaboration.
- Increasing their social media visibility on platforms like Facebook and X (formerly Twitter) within their target geographical regions.
The Solution
Implemented a comprehensive strategy combining SEO, content marketing, and social media management to achieve their goals.
- Full Website Audit: Conducted an extensive audit to identify and resolve technical issues:
- Invalid robots.txt format
- Mixed content issues
- Duplicate meta descriptions and title tags
- Slow page load speed
- Keyword Research & Competitor Analysis: Identified key search terms and analysed competitor performance to uncover opportunities for improvement.
- On-Page Optimisation: Enhanced website content and structure to improve keyword relevancy and search engine rankings.
- Google My Business Enhancements: Optimised GMB listings for each office location to improve local search visibility.
- Link Building: Established high-quality backlinks from authoritative websites to increase domain authority.
- Social Media Strategy: Developed engaging social media content to boost visibility and engagement on platforms like Facebook and X.
- Focused on creating quality content to engage the audience throughout the sales funnel.
The Results
Achieved multiple top positions on Google.
#1
Position 1 for keywords like “Estate Agents Edmonton” and “Estate Agents Hackney.”
%
362% Increase in Local Leads: Achieved top rankings, surpassing 14.4 million results.
%
87% Increase in social media engagement across key platforms and channels.
Testimonial
“AdvancedWebUK’s ability to think outside the box has boosted both awareness and engagement with our core target audience. Their combined skills in SEO, content, and social media have cleverly thrust us into the forefront of our marketplace.”
— Neil, Castles London
Summary
Through this strategic and integrated approach, we significantly enhanced Castles Estate Agency’s online presence and lead generation, establishing them as a leading estate agency in London.
Website: castles.london
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We deliver tailored solutions and remote support to businesses across the UK and beyond, offering competitive packages that drive measurable growth through regular phone and video communication.
Marketing Service
HQ Phone: 0800 072 5331
HQ Email: hello@advancedwebuk.co.uk
Glasgow Mail: Technology House,
9 Newton Place, Glasgow, G3 7PR
45 Fitzroy Street, London, W1T 6EB
We deliver tailored solutions and remote support to businesses across the UK and beyond, offering competitive packages that drive measurable growth through regular phone and video communication.
HQ Phone: 0800 072 5331
HQ Email: hello@advancedwebuk.co.uk
Glasgow Mail: Technology House,
9 Newton Place, Glasgow, G3 7PR
London Mail: Silverstream House,
45 Fitzroy Street, London, W1T 6EB
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