Client Case Study
Makrom
Service: Google Shopping Ads
Industry: Fashion Online Store
The Client
Makrom is a fashion online store that specialises in offering a wide range of stylish clothing and accessories. To enhance their market presence, they sought to boost online sales and drive more traffic to their website through a strategic Google Shopping Ads campaign.
The Challenge
Makrom aimed to:
- Increase online sales in a highly competitive fashion market.
- Enhance product visibility and reach a broader audience through targeted advertising.
- Drive more qualified traffic to their e-commerce site to convert visitors into buyers.
The Solution
We executed a targeted Google Shopping Ads strategy to achieve their objectives
Google Shopping Ads Campaign:
- Product-Focused Targeting: Created engaging, highly targeted ads that showcased Makrom’s key products with high-quality images, compelling titles, and descriptions to attract potential buyers.
- Bid Management & Optimisation: Employed strategic bid management, adjusting bids for top-performing products and targeting high-intent shoppers to maximise return on ad spend (ROAS).
- Feed Optimisation: Ensured the product feed was optimised with detailed, accurate information, including product titles, descriptions, and images, to increase relevance and improve ad performance.
- Audience Segmentation: Utilised audience segmentation to target specific demographics and customer groups interested in fashion, ensuring ads were shown to the most relevant users.
- Performance Tracking & Analysis: Monitored campaign performance closely, analysing data to make informed adjustments and improve overall ad effectiveness.
The Results
Achieving top-tier online sales growth, enhanced product visibility, and driving high-quality traffic
#1
Drove qualified traffic to the website, resulting in increased conversion rates and customer engagement.
%
221% Elevation in Online Sales: Achieved a staggering increase in online sales, boosting revenue.
%
Improved product visibility in search results, capturing the attention of a broader audience.
Summary
Through a strategic and well-executed Google Shopping Ads campaign, we elevated Makrom’s online sales by 221%, establishing them as a competitive force in the fashion market and enhancing their online visibility and customer reach.
Website: makrom.co.uk
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HQ Email: hello@advancedwebuk.co.uk
Glasgow Mail: Technology House,
9 Newton Place, Glasgow, G3 7PR
45 Fitzroy Street, London, W1T 6EB
We deliver tailored solutions and remote support to businesses across the UK and beyond, offering competitive packages that drive measurable growth through regular phone and video communication.
HQ Phone: 0800 072 5331
HQ Email: hello@advancedwebuk.co.uk
Glasgow Mail: Technology House,
9 Newton Place, Glasgow, G3 7PR
London Mail: Silverstream House,
45 Fitzroy Street, London, W1T 6EB
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