Client Case Study

BTO Family Law Solicitors

Service: SEO & Google Ads for Family Solicitors

Industry: Legal Services, Family Law

The Client

BTO Family Law Solicitors is a well-established law firm specialising in family law services with a focus on serving clients in Glasgow and Edinburgh. Their goal was to increase their local lead generation within a short timeframe to attract more clients seeking family law expertise in these competitive markets.

The Challenge

Boost lead generation for BTO Family Law Solicitors through both SEO and a focused Google Ads campaign, targeting local clients in need of family law services.

The Solution

We implemented a dual strategy combining SEO and Google Ads to maximise local lead generation

SEO Strategy:

  1. Keyword Research & Competitor Analysis: Conducted in-depth keyword research to identify high-intent search terms used by potential clients in Glasgow and Edinburgh.
  2. On-Page Optimisation: Optimised website content and structure for target keywords to improve relevancy and rankings. This included meta tags, headings, and content enhancements to match search intent.
  3. Local SEO Focus: Enhanced local visibility by optimising Google My Business listings and ensuring consistent NAP (Name, Address, Phone) information across directories.
  4. Content Creation: Developed informative and engaging content on family law topics, establishing the firm as an authority and helping to attract and retain potential clients.
  5. Link Building: Established high-quality backlinks from authoritative legal directories and local business listings to improve domain authority and organic rankings.

Google Ads Campaign:

  1. Precision Targeting: Created ad campaigns targeting individuals seeking family law services in Glasgow and Edinburgh, using audience segmentation based on location and search intent.
  2. Compelling Ad Copy & Visuals: Crafted engaging ad content with persuasive headlines and strong calls-to-action. Added compelling visuals for display ads to increase engagement.
  3. Conversion-Focused Landing Pages: Directed traffic to optimised landing pages with clear calls-to-action, ensuring consistency with the ad content.
  4. Continuous Optimisation: Monitored performance regularly, using A/B testing and bid adjustments to improve ad placement and quality scores.
  5. Budget Management & Bid Strategy: Managed bids strategically, focusing on high-performing keywords and ad placements to maximise results while controlling costs.

The Results

Achieved a 239% increase in local leads.

#1

Secured Multiple #1 Rankings: Outperformed 27 million Google results, securing top positions.

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Achieved a 239% increase in local leads, significantly boosting client inquiries and engagement.

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Enhanced Conversion Rates: Achieved a 58% improvement through a comprehensive CRO strategy.

Summary

This integrated strategy using both SEO and Google Ads significantly increased local lead generation and positioned BTO Family Law Solicitors as a leading provider of family law services in Glasgow and Edinburgh.

Website: btofamilylaw.co.uk

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