Client Case Study
Cargo Commercial
Service: SEO & Google Ads for Shipping and Logistics
Industry: Freight Shipping, Logistics
The Client
Cargo Commercial operates a freight shipping service between the UK and Kenya. As a small business, they aimed to increase their organic visibility and generate more leads for their UK to Kenya freight shipping service, which previously had no presence in search engine rankings. They also needed to reduce their cost per click while maintaining a high volume of qualified leads.
The Challenge
Cargo Commercial needed to:
- Generate more leads for their UK to Kenya freight shipping service.
- Improve their organic visibility for relevant keywords, as they were not showing up in search results prior to our involvement.
- Lower their cost per click (CPC) while increasing the number of qualified leads to the website every month.
The Solution
We implemented a two-pronged approach, combining SEO and a strategic Google Ads campaign
SEO Strategy:
- Website Audit: Conducted a comprehensive audit to identify errors and weaknesses on the site, including technical issues that could impact rankings.
- Keyword Research & Competitor Analysis: Identified key search terms and analysed competitor strategies to discover patterns and behaviours in the industry.
- On-Page Optimisation: Improved site content relevance by optimising for target keywords, enhancing meta tags, headings, and internal linking.
- Link Building: Secured high-quality backlinks from authoritative websites to strengthen domain authority and improve search engine rankings.
Google Ads Campaign:
- PPC Setup: Created 5 campaigns with 16 ad groups, focusing on 291 positive keywords and 89 negative keywords to target the most relevant audience.
- Ad Creation & Retargeting: Developed 58 text ads and 8 retargeting banner display ads to capture and convert interested users.
- Granular Targeting: Executed a detailed campaign strategy focusing on location, ad schedule, and manual CPC to ensure cost-effective lead generation.
- CPC Reduction: Implemented A/B testing and optimisation of text ads to improve quality scores and decrease CPC, ensuring a higher return on investment.
The Results
Achieved a 435% increase in Organic Sales.
#1
Position 1 for “UK to Kenya Freight”: Achieved top rankings for key search terms, improving organic visibility.
%
276% Increase in International Leads: Substantially boosted leads through targeted SEO and PPC efforts.
%
63% Reduction in CPC: Successfully reduced theCPC, delivering a more cost-effective advertising strategy.
Testimonial
“Very good company. The AdvancedWebUK team are engaging, deliver results, and have provided advice and support beyond what they had to. I recommend their service.”
— Abdi, Cargo Commercial
Summary
Through an integrated SEO and Google Ads approach, we significantly enhanced Cargo Commercial’s online presence, resulting in a 276% gain in international leads and establishing them as a top choice for UK to Kenya freight shipping services.
Website: cargocommercial.com
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Marketing Service
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Phone: 0800 072 5331
Email: hello@advancedwebuk.co.uk
We deliver tailored solutions and remote support to businesses across the UK and beyond, offering flexible plans that drive measurable growth through phone, video, and email communication.
Phone: 0800 072 5331
Email: hello@advancedwebuk.co.uk
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9 Newton Place, G3 7PR
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45 Fitzroy Street, W1T 6EB
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