Client Case Study
Challenge Guru
Service: Facebook & Instagram Ads for Interactive Game
Industry: Online Family Entertainment
The Client
Challenge Guru is an interactive online family game designed to bring families together for fun and engaging challenges. The platform offers a variety of entertaining activities that encourage bonding and friendly competition among family members. Known for its playful and family-oriented approach, Challenge Guru sought to increase its brand awareness and engagement on social media, targeting a broad audience of families, parents, and grandparents.
The Challenge
Challenge Guru aimed to:
- Increase brand awareness and engagement on social media.
- Target families on Facebook and Instagram to establish the game as a fun, interactive experience.
The Solution
We executed a fun and engaging social media campaign using branded images and playful messaging to attract families:
Social Media Campaign:
- Fun Visuals: Created lighthearted images, like a granny doing a dab with slogans like “Conquer Boredom,” appealing to families seeking activities. These visuals were humorous and highly shareable.
- Targeted Ads: Focused on families, parents, and grandparents, highlighting Challenge Guru’s interactive and fun nature. Used Facebook and Instagram to reach users interested in family activities.
- Branded Messaging: Employed playful, family-friendly language to showcase the game as a bonding activity, reinforcing the brand as a source of fun and connection.
- Engagement-Driven Content: Crafted interactive posts and stories, including mini-challenges and polls, to boost engagement and build a sense of community among followers.
The Results
Driving remarkable growth and engagement for Challenge Guru.
#1
Increased interest and participation in Challenge Guru, solidifying its status as a go-to online family game.
%
Successfully elevated the game's visibility with target audience, establishing a stronger presence.
%
Significant growth in followers on Facebook and Instagram, building a larger, more engaged community.
Testimonial
“AdvancedWebUK took our social media presence to the next level. The creative visuals and engaging campaigns significantly increased our brand awareness and audience interaction. The results have been fantastic!”
— Ruth, Challenge Guru
Summary
This social media campaign effectively increased brand awareness and engagement for Challenge Guru, successfully targeting families and establishing the game as a fun, interactive experience on Facebook and Instagram.
Website: challengeguru.com
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Marketing Service
HQ Phone: 0800 072 5331
HQ Email: hello@advancedwebuk.co.uk
Glasgow Mail: Technology House,
9 Newton Place, Glasgow, G3 7PR
45 Fitzroy Street, London, W1T 6EB
We deliver tailored solutions and remote support to businesses across the UK and beyond, offering competitive packages that drive measurable growth through regular phone and video communication.
HQ Phone: 0800 072 5331
HQ Email: hello@advancedwebuk.co.uk
Glasgow Mail: Technology House,
9 Newton Place, Glasgow, G3 7PR
London Mail: Silverstream House,
45 Fitzroy Street, London, W1T 6EB
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