Case Study: Estury Court Chambers

Client Case Study

Estury Court Chambers

Service: SEO for Barrister

Industry: Legal Services, Barrister

The Client

Estury Court Chambers is a well-established barrister specialising in various legal services. Operating in a highly competitive market, they aimed to increase their local lead generation and improve their online reputation to attract more clients..

The Challenge

Estury Court Chambers sought to:

Increase local lead generation in a market crowded with established competitors.
Enhance their online reputation to build trust and credibility among potential clients.
Achieve higher visibility on search engines for key legal service-related terms.

Focus closeup wooden gavel on blur background of legal team. Equilibrium

The Solution

We implemented a focused SEO strategy tailored to the legal industry

SEO Strategy:

Keyword Research & Competitor Analysis: Identified high-value, localised keywords relevant to the barrister’s services. Analysed competitor performance to uncover opportunities for ranking improvements.
On-Page Optimisation: Improved website content, meta tags, and headings to align with targeted legal keywords, enhancing search engine relevancy and rankings.
Local SEO: Optimised for local search by enhancing Google My Business listings, ensuring accurate location-based information and services.

Link Building: Executed a targeted link building campaign to boost the website’s domain authority. Secured backlinks from authoritative legal websites, local directories, and industry forums. Collaborated with reputable legal blogs for guest posting opportunities, ensuring links were both high-quality and relevant to the barrister’s practice. This enhanced the website’s credibility and search engine rankings.
Reputation Management: Adopted a proactive strategy to build a positive online image. Encouraged clients to leave reviews on platforms like Google and Trustpilot, showcasing the barrister’s expertise. Monitored online mentions and reviews, responding promptly to client feedback to show engagement and professionalism. This strategy boosted the barrister’s credibility and attracted more potential clients.

The Results

Achieved multiple top positions on Google.

#1

Achieved higher visibility for service-related search terms, outperforming competitors in a competitive market.

%

262% Increase in Organic Local Leads: Significantly boosted lead generation through targeted SEO efforts.

%

Improved trust and credibility, attracting more clients through positive online presence.

Testimonial

“AdvancedWebUK has been instrumental in increasing our client leads and building our online reputation. Their targeted SEO strategy has made a noticeable impact in a competitive market, helping us to stand out and attract more clients.”

— Craig, Estury Court Chambers

Summary

Through a strategic and tailored SEO approach, we successfully increased organic local leads for Estury Court Chambers by 262%, establishing them as a credible and highly visible choice for legal services in their market.

Website: eclegal.co.uk

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