The Client

Hardies Bar & Nightclub is a renowned nightlife venue known for its vibrant atmosphere and extensive cocktail menu. They sought to increase footfall at the venue, especially during their relaunch, and to raise awareness of their signature cocktails and upcoming events. Their goal was to attract a larger audience, enhance customer engagement, and solidify their reputation as a go-to spot for nightlife in the local area.

The Challenge

Hardies Bar & Nightclub aimed to:

• Boost footfall for their venue, particularly during the relaunch period.
• Increase awareness and engagement around their cocktail offerings and special events.
• Strengthen their presence on social media platforms to reach a wider audience interested in nightlife and events.

Social Media Campaign:

• High-Quality Imagery: Created a series of visually appealing ads featuring bartenders expertly pouring cocktails, with a particular emphasis on eye-catching drinks like Pornstar Martinis. These visuals were designed to evoke the venue’s lively atmosphere and entice viewers to experience it in person. The imagery was carefully curated to not only showcase the quality of the cocktails but also to highlight the vibrant, energetic vibe of the venue, making it irresistible to the target audience.

• Targeted Ads: Developed a targeted ad strategy focusing on a local audience with a keen interest in nightlife, cocktails, and social events. Utilised demographic and behavioural data to refine the audience segments, ensuring the ads reached those most likely to be interested in Hardies’ offerings. This laser-focused targeting helped to drive higher engagement and ensured that the promotional content resonated with the right crowd, increasing the likelihood of attracting new patrons.