Client Case Study
Makrom
Service: Google Shopping Ads
Industry: Fashion Online Store
The Client
Makrom is a fashion online store that specialises in offering a wide range of stylish clothing and accessories. To enhance their market presence, they sought to boost online sales and drive more traffic to their website through a strategic Google Shopping Ads campaign.
The Challenge
Makrom aimed to:
- Increase online sales in a highly competitive fashion market.
- Enhance product visibility and reach a broader audience through targeted advertising.
- Drive more qualified traffic to their e-commerce site to convert visitors into buyers.
The Solution
We executed a targeted Google Shopping Ads strategy to achieve their objectives
Google Shopping Ads Campaign:
- Product-Focused Targeting: Created engaging, highly targeted ads that showcased Makrom’s key products with high-quality images, compelling titles, and descriptions to attract potential buyers.
- Bid Management & Optimisation: Employed strategic bid management, adjusting bids for top-performing products and targeting high-intent shoppers to maximise return on ad spend (ROAS).
- Feed Optimisation: Ensured the product feed was optimised with detailed, accurate information, including product titles, descriptions, and images, to increase relevance and improve ad performance.
- Audience Segmentation: Utilised audience segmentation to target specific demographics and customer groups interested in fashion, ensuring ads were shown to the most relevant users.
- Performance Tracking & Analysis: Monitored campaign performance closely, analysing data to make informed adjustments and improve overall ad effectiveness.
The Results
Achieving top-tier online sales growth, enhanced product visibility, and driving high-quality traffic
#1
Drove qualified traffic to the website, resulting in increased conversion rates and customer engagement.
%
221% Elevation in Online Sales: Achieved a staggering increase in online sales, boosting revenue.
%
Improved product visibility in search results, capturing the attention of a broader audience.
Summary
Through a strategic and well-executed Google Shopping Ads campaign, we elevated Makrom’s online sales by 221%, establishing them as a competitive force in the fashion market and enhancing their online visibility and customer reach.
Website: makrom.co.uk
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