Case Study: Makrom | AdvancedWebUK

Client Case Study

Makrom

Service: Google Shopping Ads

Industry: Fashion Online Store

The Client

Makrom is a fashion online store that specialises in offering a wide range of stylish clothing and accessories. To enhance their market presence, they sought to boost online sales and drive more traffic to their website through a strategic Google Shopping Ads campaign.

The Challenge

Makrom aimed to:

Increase online sales in a highly competitive fashion market.
Enhance product visibility and reach a broader audience through targeted advertising.
Drive more qualified traffic to their e-commerce site to convert visitors into buyers.

The Solution

We executed a targeted Google Shopping Ads strategy to achieve their objectives

Google Shopping Ads Campaign:

Product-Focused Targeting: Created engaging, highly targeted ads that showcased Makrom’s key products with high-quality images, compelling titles, and descriptions to attract potential buyers.
Bid Management & Optimisation: Employed strategic bid management, adjusting bids for top-performing products and targeting high-intent shoppers to maximise return on ad spend (ROAS).

Feed Optimisation: Ensured the product feed was optimised with detailed, accurate information, including product titles, descriptions, and images, to increase relevance and improve ad performance.
Audience Segmentation: Utilised audience segmentation to target specific demographics and customer groups interested in fashion, ensuring ads were shown to the most relevant users.
Performance Tracking & Analysis: Monitored campaign performance closely, analysing data to make informed adjustments and improve overall ad effectiveness.

The Results

Achieving top-tier online sales growth, enhanced product visibility, and driving high-quality traffic

#1

Drove qualified traffic to the website, resulting in increased conversion rates and customer engagement.

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221% Elevation in Online Sales: Achieved a staggering increase in online sales, boosting revenue.

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Improved product visibility in search results, capturing the attention of a broader audience.

Summary

Through a strategic and well-executed Google Shopping Ads campaign, we elevated Makrom’s online sales by 221%, establishing them as a competitive force in the fashion market and enhancing their online visibility and customer reach.

Website: makrom.co.uk