Client Case Study
Positive Signs London
Service: SEO & Website Redesign
Industry: British Sign Language (BSL) Services
The Client
Positive Signs London offers British Sign Language (BSL) training and interpreting services. They sought a rapid website redesign to enhance their online presence and lead generation, while also ensuring the site was fully optimised for SEO.
The Challenge
Positive Signs London was referred to us by an existing client, needing a complete website redesign within a very short timeframe. Their primary objectives included:
- Redesigning the website to improve user experience and visual appeal.
- Enhancing the website’s SEO to boost organic lead generation and online visibility.
- Achieving top positions on search engines for key BSL service-related terms.
The Solution
We executed a multi-faceted approach focusing on Website Redesign and SEO
Website Redesign with WordPress:
- Rapid Development: Designed and developed a fresh, user-friendly website in less than one week using the WordPress platform for flexibility and ease of content management.
- Responsive Design: Created a fully responsive design to ensure optimal performance on all desktop and mobile devices.
- Visual Enhancements: Incorporated animated overlays for a luxury browsing experience, using high-definition images from our extensive library.
- Logo Redesign & Branding: Updated the brand’s visual identity with a modern logo redesign.
- User-Friendly Features: Added click-to-call contact buttons and an online quote navigation to facilitate easy enquiries.
SEO Optimisation:
- Keyword Research & Competitor Analysis: Conducted thorough research to identify high-value keywords and understand the competitive landscape in the BSL industry.
- On-Page Optimisation: Optimised website content, meta tags, and headings to align with targeted keywords, improving relevancy and rankings.
- Link Building: Developed high-quality backlinks from authoritative websites to enhance domain authority and organic search performance.
- Content Management Setup: Implemented an intuitive content management system to allow for easy updates and ongoing optimisation.
The Results
Delivering a significant boost in lead conversions, organic client leads, and new user acquisition.
%
67% Increase in Lead Conversions: Improved user engagement and lead conversion rates.
%
232% Jump in Organic Client Leads: A significant increase in lead generation through targeted SEO efforts.
%
165% Increase in New Website Users: Attracted a substantial number of new users to the site.
Testimonial
“Great service from the team at AdvancedWebUK. They did a fantastic job building our website, and the after-service is superb. Nothing’s a problem, which is great because I can be a fussy client!”
— Rich, Positive Signs London
Summary
Through a swift website redesign and targeted SEO optimisation, we significantly improved online visibility and lead generation for Positive Signs London, establishing them as a top provider of BSL services. This integrated approach led to remarkable growth in new users, lead conversions, and overall engagement.
Website: positivesignslondon.co.uk
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