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Client Case Study

Raspberry Processing House

Service: SEO, Website Redesign, CRO

Industry: Garment Processing and Warehousing

The Client

Since 1996, Raspberry Processing House has led the UK textile industry, offering top-tier services like cleaning, reprocessing, quality control, and warehousing. Their North London facility can store up to 500,000 hanging garments and 10,000 boxes. They are trusted by major clients including Boohoo, ASOS, ASDA, and Harrods.

The Challenge

Raspberry Processing House aimed to:

Increase organic leads in a competitive garment processing market.
Improve online visibility for their extensive range of services.
Enhance their website design and user experience to better represent their advanced facilities and services and drive conversions.

The Solution

We implemented a multi-faceted approach involving Service-Based SEO, Website Redesign, and Conversion Rate Optimisation

Service-Based SEO Strategy:

High-Competition Search Term Optimisation: Targeted essential keywords within the garment processing industry to improve organic search visibility.
Strategic Ranking Improvements: Focused on securing top positions in search results, outpacing competition.

Conversion Rate Optimisation (CRO):

Landing Page Optimisation: Developed targeted pages to boost engagement and conversions for each service.
A/B Testing: Tested and refined calls-to-action and layouts to maximise lead generation.
Content Enhancements: Improved on-page content with clear calls-to-action to encourage enquiries.

Website Redesign with WordPress:

WordPress Platform: Utilised WordPress for a flexible and user-friendly design, allowing easy content management and updates.
Video Integration: Embedded high-quality videos to showcase their services and facilities, enhancing user engagement and providing a dynamic overview of their capabilities.
Lead Generation Focus: Incorporated lead generation forms and clear calls-to-action throughout the site to encourage visitor inquiries. Strategically placed contact forms and ‘Get a Quote’ buttons were added to capture potential client information effectively.
Optimised for SEO: Implemented SEO best practices within the WordPress setup, including optimised meta tags, URLs, and content, to improve search engine rankings and organic traffic.

The Results

Achieved multiple top positions on Google.

#1

Secured Multiple #1 Rankings: Outperformed 407 million Google results, securing top positions.

%

479% Increase in Organic Leads: Achieved a substantial boost in leads through targeted SEO efforts.

%

Enhanced Conversion Rates: Through a comprehensive website redesign and CRO strategies.

Testimonial

“I can’t recommend AdvancedWebUK enough for their outstanding SEO services! From day one, they demonstrated a clear understanding of our needs and worked tirelessly to improve our online presence. The team’s expertise and commitment to staying on top of industry trends truly set them apart. They revamped our website with strategic keyword optimisation, and the results have been phenomenal – our traffic has skyrocketed, leading to increased conversions.”

— Guney, Raspberry Processing House

Summary

This integrated approach significantly improved organic traffic and lead generation, reinforcing Raspberry Processing House’s status as the UK’s leading garment processing specialist.

Website: raspberryprocessing.co.uk

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