Client Case Study

Raspberry Processing House

Service: SEO, Website Redesign, CRO

Industry: Garment Processing and Warehousing

The Client

Since 1996, Raspberry Processing House has led the UK textile industry, offering top-tier services like cleaning, reprocessing, quality control, and warehousing. Their North London facility can store up to 500,000 hanging garments and 10,000 boxes. They are trusted by major clients including Boohoo, ASOS, ASDA, and Harrods.

The Challenge

Raspberry Processing House aimed to:

  • Increase organic leads in a competitive garment processing market.
  • Improve online visibility for their extensive range of services.
  • Enhance their website design and user experience to better represent their advanced facilities and services and drive conversions.

The Solution

We implemented a strategy combining Service-Based SEO, Website Redesign, and Conversion Rate Optimisation (CRO).

Service-Based SEO Strategy

  • Keyword Optimisation: Focused on high-competition keywords within the garment processing industry to improve visibility and attract relevant leads.
  • Ranking Improvements: Achieved and maintained top positions for critical search terms, outpacing the competition.

Conversion Rate Optimisation (CRO)

  • Landing Page Optimisation: Developed targeted landing pages for each service, designed to increase user engagement and conversion rates.
  • A/B Testing: Tested and refined CTAs and page layouts to drive more lead conversions.
  • Content Enhancements: Optimised website content with clear CTAs to encourage visitors to get in touch.

Website Redesign with WordPress

  • Flexible Platform: Used WordPress to create a user-friendly design, enabling easy content updates.
  • Video Integration: Added high-quality videos to showcase services and engage users.
  • Lead Generation Optimisation: Strategically placed lead capture forms and clear CTAs throughout the site to maximise enquiries.
  • SEO Best Practices: Applied SEO-friendly best practices to improve search rankings and organic traffic.

The Results

Achieved multiple top positions on Google.

#1

Secured Multiple #1 Rankings: Outperformed 407 million Google results, securing top positions.

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350% Increase in Organic Leads: Achieved a substantial boost in leads through targeted SEO efforts.

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100% Enhanced Conversion Rates: Through a comprehensive website redesign and CRO strategies.

Testimonial

“I can’t recommend AdvancedWebUK enough for their outstanding SEO services! From day one, they demonstrated a clear understanding of our needs and worked tirelessly to improve our online presence. The team’s expertise and commitment to staying on top of industry trends truly set them apart. They revamped our website with strategic keyword optimisation, and the results have been phenomenal – our traffic has skyrocketed, leading to increased conversions.”

— Guney, Raspberry Processing House

Summary

This integrated approach significantly improved organic traffic and lead generation, reinforcing Raspberry Processing House’s status as the UK’s leading garment processing specialist.

Website: raspberryprocessing.co.uk

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