Case Study: RAWR Sports Nutrition

Client Case Study

RAWR Sports Nutrition

Service: SEO for Health and Fitness & Facebook & Instagram Ads

Industry: Sports Nutrition

The Client

RAWR Sports Nutrition specialises in supplements and products for fitness enthusiasts and athletes. Operating in a highly competitive sports nutrition market, they aimed to boost sales and grow their social media following to increase brand visibility and engagement.

The Challenge

RAWR aimed to:

Boost sales in a competitive market saturated with sports nutrition brands.
Increase their social media followers and engagement, particularly targeting fitness enthusiasts and athletes.
Drive more traffic to their e-commerce site to convert potential customers into buyers.

The Solution

We implemented a dual-focused strategy combining SEO and Social Media Advertising

SEO Strategy for National Sales:

Keyword Research & Competitor Analysis: Identified high-competition keywords relevant to the sports nutrition market. Analysed competitor strategies to find gaps and opportunities to rank higher.
On-Page Optimisation: Enhanced website content, meta tags, and product descriptions to align with targeted fitness-related keywords, improving relevancy and rankings.
Content Marketing: Developed engaging content around fitness, nutrition, and supplement use to attract organic traffic and establish authority in the niche.
Link Building: Secured high-quality backlinks from reputable health and fitness blogs, industry websites, and directories to increase domain authority and improve search engine rankings.

FB & Instagram Ads for Supplements:

Bold Imagery: Created visually striking ads featuring bodybuilders and fitness enthusiasts with overlay text such as “Become Stronger,” “Workout,” and “Shape Your Body” to resonate with the target audience.
Product-Focused Ads: Highlighted RAWR’s Apex supplement range with clear calls to action like “Buy Our Range of Apex Products,” directing users to the e-commerce site for purchases.
Targeted Audience: Specifically targeted ads at individuals interested in fitness, bodybuilding, and sports nutrition to ensure maximum relevance and engagement.
Engaging Messaging: Crafted strong, motivational messaging that appealed to fitness-focused audiences, encouraging them to explore RAWR’s product offerings.

The Results

Achieved multiple top positions on Google, 383% Increase in National Sales, and a significant increase in followers.

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383% Increase in National Sales: Achieved a remarkable increase in sales through targeted SEO efforts.

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92% Surge in Sales: Through Facebook & Instagram Ads, we boosted sales to the e-commerce site.

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75% Growth in Social Media Followers, particularly among fitness and bodybuilders, enhancing visibility.

Summary

By integrating a strategic SEO campaign with targeted social media advertising, we significantly enhanced RAWR’s online presence, driving a staggering 383% increase in national sales and growing their social media following by 75%. This multi-channel approach helped establish RAWR as a leading brand in the competitive sports nutrition market.

Website: rawrsn.com

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