Client Case Study
Tie Doctor
Service: SEO for Online Store
Industry: Ecommerce, Fashion Accessories
The Client
Tie Doctor is an online store specialising in fashion accessories, with a primary focus on ties and related products. Competing in a crowded ecommerce market, they aimed to increase their organic sales by boosting visibility on search engines and attracting more targeted traffic to their website.
The Challenge
The main goal for Tie Doctor was to boost organic sales in a highly competitive marketplace by:
- Achieving top rankings for high-competition keywords related to fashion accessories.
- Standing out against 251 million Google search results to capture potential customers’ attention.
- Enhancing the website’s organic visibility and driving high-quality traffic that converts into sales.
The Solution
We implemented a comprehensive Ecommerce SEO strategy to address these challenges
Ecommerce SEO & CRO Strategy:
Keyword Research & Competitor Analysis: Identified high-competition, high-conversion keywords relevant to Tie Doctor’s products. Analysed competitors to understand their ranking strategies and market gaps.
On-Page Optimisation: Improved website content, including product descriptions, meta tags, and headings, to align with targeted keywords and enhance relevancy and rankings.
Technical SEO Improvements: Enhanced site speed, mobile responsiveness, and crawlability to ensure a seamless user experience and better search engine indexing.
Content Marketing: Developed engaging blog posts and guides related to fashion and styling tips, establishing authority in the niche and attracting organic traffic.
Conversion Rate Optimisation (CRO): Optimised key landing pages by refining calls-to-action, improving page layouts, and streamlining the user journey to maximise conversions. Implemented A/B testing to identify the most effective design elements and content placements.
Link Building: Built high-quality backlinks from reputable fashion blogs, industry websites, and directories to boost domain authority and search rankings.
Structured Data Implementation: Added structured data to product pages for better visibility in search results and improved click-through rates.
By integrating CRO into the SEO strategy, we enhanced not only the website’s visibility and traffic but also improved the conversion rates, turning more visitors into customers.
The Results
Achieved a 435% increase in Organic Sales.
#1
Secured Top Rankings for Multiple high-competition keywords, surpassing 251 million search results.
%
435% Increase in Organic Sales: Achieved a significant rise in sales through targeted SEO
%
Enhanced Conversion Rates: Achieved a 86% improvement through a comprehensive CRO strategy.
Testimonial
“Great service on my SEO from Simon! I’ve now had the pleasure of using Advanced Web UK for the SEO of my small business, Tie Doctor, for almost a year now. Initially, I stopped the campaign after just one month because I thought it wasn’t working. Later, I realised this was a mistake as it ended up being the busiest month on my website that year. After tracking the keywords on Google Search Console, I found that the spike in traffic was due to the same keywords Simon was optimising.
I then restarted my campaign with them. As a very small business, I don’t have the budget to spend on everything, but I know that marketing is crucial. I now trust my SEO with Advanced Web UK and look forward to growing my SEO campaign further, as well as starting with PPC soon. Simon has been very supportive and understanding, which goes a long way!”
— Emmanuel, Tie Doctor
Summary
This strategic approach to Ecommerce SEO significantly boosted organic sales for Tie Doctor, establishing them as a leading player in the fashion accessories market. By securing top keyword rankings and improving overall online visibility, we helped them achieve extraordinary growth in a competitive landscape.
Website: tie-doctor.co.uk
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