The Client

Your Life Protection is a specialised insurance provider offering comprehensive life insurance, critical illness coverage, and household insurance services. They are dedicated to helping clients secure their future and protect their families with tailored insurance solutions. Seeking to expand their reach and generate more leads, Your Life Protection aimed to enhance their online presence and attract a broader audience through strategic social media advertising.

The Challenge

Your Life Protection aimed to:

• Generate leads for life insurance, critical illness, and household insurance.
• Utilise targeted social media ads on Facebook, LinkedIn, and Instagram to reach a broad yet relevant audience.

Social Media Campaign:

• Targeted Ads: Crafted platform-specific ads highlighting the benefits of life, critical illness, and household insurance, emphasising security and peace of mind.

• Compelling Messaging: Created persuasive ad copy focusing on protection and family security, with clear calls to action prompting inquiries and quotes.

• Audience Segmentation: Targeted specific demographics like young families and homeowners to maximise engagement and reach those most likely to need insurance services.

• Optimisation: Regularly monitored and refined the campaign to ensure high engagement and conversion rates, using data insights for continual improvement.