Client Case Study

Castles

Service: SEO / Social Marketing

Industry: Estate Agency, Property Sales & Lettings

The Challenge:

Castles Estate Agency lacked visibility for crucial estate agent service-related terms and struggled to engage with local customers through social media platforms.

Their main goals were to:

  • Achieve top Google rankings for highly competitive estate agent keywords.
  • Increase social media engagement across platforms like Facebook and X (formerly Twitter).

The Solution

We combined a targeted SEO strategy with social media management to boost visibility and drive leads.

  • Full Website Audit: Resolved technical issues impacting site speed and SEO performance.
  • Keyword & Competitor Research: Identified valuable search terms and analyzed competitor strategies.
  • On-Page SEO Optimisation: Improved content relevancy and structure for top rankings.
  • Local SEO: Enhanced Google My Business listings to improve local search visibility.
  • Social Media Strategy: Developed engaging content to grow visibility and interaction on social platforms.

The Results

Achieved multiple top positions on Google.

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362% Increase in Local Leads: Top rankings for competitive keywords like “Estate Agents Edmonton” and “Estate Agents Hackney.”

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50% Increase in Social Media Engagement: Significant rise in interactions across Facebook and X, outpacing the industry average.

Testimonial

“AdvancedWebUK’s ability to think outside the box has boosted both awareness and engagement. Their expertise in SEO and social media has made us a top contender in the marketplace.”

Neil, Castles London

Summary

By integrating SEO and social media strategies, we helped Castles Estate Agency dominate local search results and grow engagement, establishing them as a leading estate agent in London.

Website: castles.london

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