CASE STUDY
Castles Estate Agents
SEO • Social Media Marketing
Estate Agency – Property Sales & Lettings
The Challenge:
Castles Estate Agents operate 17 offices across North & East London, covering some of the most competitive estate agency markets in the UK.
Despite their strong offline presence, they were struggling to:
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Rank at the top of Google for high-intent “estate agent” and location-based keywords
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Build meaningful engagement and brand visibility across Facebook and X
They needed a strategy that would strengthen their online presence across every office area and drive consistent local leads.
The Solution
We deployed a combined SEO and social media strategy designed to increase visibility, trust, and local engagement.
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Full Website Audit
Fixed technical issues and improved site performance for stronger SEO foundations. -
Keyword & Competitor Research
Identified high-value estate agent keywords and uncovered local ranking opportunities. -
On-Page SEO Optimisation
Improved content, meta data, and relevance to win top positions for competitive terms. -
Local SEO for All 17 Office Areas
Optimised Google Business Profiles and created targeted content for each location. -
Social Media Growth Strategy
Developed engaging Facebook & X content to increase visibility, trust, and local engagement.
The Results
Achieved multiple top positions on Google.
%
362% Increase in Local Leads: Top rankings for competitive keywords like “Estate Agents Edmonton” and “Estate Agents Hackney.”
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50% Increase in Social Media Engagement: Significant rise in interactions across Facebook and X, outpacing the industry average.
Testimonial
“AdvancedWebUK’s ability to think outside the box has boosted both awareness and engagement. Their expertise in SEO and social media has made us a top contender in the marketplace.”
— Neil, Castles London
Summary
By integrating SEO and social media marketing, we helped Castles dominate Google search results across all 17 London office areas, drive more enquiries, and strengthen brand visibility. Castles are now one of the most visible estate agents in their regions — online and offline.
Website: castles.london
Digital Marketing Since 2014
Phone: 0800 072 5331
Email: hello@advancedwebuk.co.uk
– We Grow Businesses Nationwide.
Glasgow: 9 Newton Pl, Glasgow, G3 7PR
London: 45 Fitzroy Street, London, W1T 6EB
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