Strategies for Local SEO Success in the UK

Strategies for Local SEO Success in the UK

Welcome to AdvancedWebUK, where we’re dedicated to helping businesses like yours succeed in the competitive world of digital marketing. If you’re looking to boost your online presence and attract more local customers, you’ve come to the right place....
The Ultimate Guide to Effective Website Design

The Ultimate Guide to Effective Website Design

In today’s competitive digital landscape, having an effective website design is paramount for businesses striving to thrive online. At AdvancedWebUK, we specialise in crafting bespoke digital solutions that not only elevate user experience but also drive...
Location targeting in Google Smart Shopping campaigns

Location targeting in Google Smart Shopping campaigns

Smart Shopping campaigns are Google’s machine learning-driven campaigns for product ads. They automatically optimize ad delivery across Google’s properties. As a newer campaign type, there have been settings and reporting limitations that have kept many advertisers on...
UPDATE: Google Ads New Keyword Preferences

UPDATE: Google Ads New Keyword Preferences

A look at the potential effect of same-meaning close variations for exact match, phrase match and broad match modifier on your keyword matching. With last week’s announcement that it will extend same-meaning close variants to phrase match and broad match modifier,...