The Ultimate Guide to Effective Website Design

The Ultimate Guide to Effective Website Design

In today’s competitive digital landscape, having an effective website design is paramount for businesses striving to thrive online. At AdvancedWebUK, we specialise in crafting bespoke digital solutions that not only elevate user experience but also drive...
Location targeting in Google Smart Shopping campaigns

Location targeting in Google Smart Shopping campaigns

Smart Shopping campaigns are Google’s machine learning-driven campaigns for product ads. They automatically optimize ad delivery across Google’s properties. As a newer campaign type, there have been settings and reporting limitations that have kept many advertisers on...
UPDATE: Google Ads New Keyword Preferences

UPDATE: Google Ads New Keyword Preferences

A look at the potential effect of same-meaning close variations for exact match, phrase match and broad match modifier on your keyword matching. With last week’s announcement that it will extend same-meaning close variants to phrase match and broad match modifier,...
Facebook is Changing Its Ad Format Next Month

Facebook is Changing Its Ad Format Next Month

If  you’re using Facebook for advertising, you should know about this update. Over on the Facebook Business blog, The Social Network has declared that – beginning from 19th of August – mobile News Feed ad promotions will be compacted so as to “match the look and feel...