If  you’re using Facebook for advertising, you should know about this update.

Over on the Facebook Business blog, The Social Network has declared that – beginning from 19th of August – mobile News Feed ad promotions will be compacted so as to “match the look and feel of the new Facebook design introduced earlier this year”.


The key changes are as follows:

  • Fewer lines of primary text will show on mobile News Feed– Now only 3 lines of primary text will show on Facebook mobile News Feed, after which people will be prompted to click to view additional text
  • Maximum media height for photos and videos will reduce to 4:5 on mobile News Feed – The tallest supported aspect ratio for images without links and for videos is now vertical (4:5). Media taller than 4:5 will be masked on Facebook mobile News Feed.


The changes, as noted, ​align with the presentation of ‘FB5’, Facebook’s application overhaul which it initially revealed at its F8 gathering prior in the year.

What’s more, Facebook takes note of that the progressions will “drive expanded promotion viability and make it simpler to utilize similar resources on Facebook News Feed and Instagram channel”. The change, in this sense, is to a great extent identified with building up more introduction consistency crosswise over Instagram and Facebook, so as to augment cross-limited time potential.

Basically, from August, in case you’re hoping to expand your Facebook promotions, you’ll have to make those initial three lines super-smart, while you’ll likewise need to remember the picture tallness change in your designing to guarantee ideal introduction.

Also, given the challenge for consideration in News Feeds, this is a key update to note. In the event that you know any individual who uses Facebook promotions, ensure they think about the coming change.

Essentially, from August, if you’re looking to maximize your Facebook ads, you’ll need to make those first three lines super-snappy, while you’ll also need to keep the image height change in mind in your formatting to ensure optimal presentation. 

And given the competition for attention in News Feeds, this is a key update to note. If you know anyone who uses Facebook ads, make sure they know about the coming change. 

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